I never set foot in a Kohl’s until they linked up with Amazon as a return point, but now when I do an Amazon return, I also get a coupon, which undoubtedly gets used as I exit the store. Today’s news is about another Capital One win with Kohl’s. Just within the past year, we’ve seen Walgreens enter embedded payments with a link to Synchrony, Alliance Data repositioning the business unit with a top, experienced executive from Citi who is reforming the business, American Express souping up its decades-long relationship with Delta Airlines, Barclaycard replacing Synchrony with the Gap PLCC and a new branded card, and Citi bringing the Exxon Mobile Smart Card+ at a time where gas prices are at a peak.Īnd, do not forget Capital One, who has a strong Private Label card business, which won the Walmart business from incumbent Synchrony, and now serves the top U.S. Do not forget the fragile economy, which pressures consumers and their purchasing habits. And remember the bustle about Amazon and Interchange in the UK? With last year’s rumors on a potential Chase/Amazon divorce, I sweated that for a while - last year the Chase Amazon Visa paid me back $686.71 in rewards, a personal favorite for a frugal rewards hound. Bank margins are under more pressure than ever, and retail partners face a changing environment. It takes a lot to keep a Private Label Credit Card relationship going these days.
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